Google recently acquired Motorola Mobility for a mind blowing $12.5 billion, I knew there had to be more to the purchase than just patents. It would appear that the instinct was correct as Google is set to cut 20% of Motorola’s staff and close 1/3 of their 94 global offices. One third of the 4,000 jobs lost will be here in the United States. Other changes include leaving unprofitable markets, eliminating low-end devices, and to focus on a fewer devices.
The new CEO of Motorola and Google’s Sales Lead Dennis Woodside explains,
“We’re excited about the smartphone business. The Google business is built on a wired model, and as the world moves to a pretty much completely wireless model over time, it’s really going to be important for Google to understand everything about the mobile consumer.”
Motorola intends on “reinventing itself” and will lean on new metal scientists, acoustics engineers and artificial intelligence experts to make their products “cool again.” Woodside said they want to incorporate sensors that recognize who is in a room based on their voices, cameras that take crisper photos and batteries that last for days.
Courtesy/Source - NY Times
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